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All present on the pre-day will have the ability to book up to six 1-2-1 meetings with investors and/or innovators present following the reverse pitch.

• Pre-Day Meetings are 20 minutes in length

• Guests will use the Swapcard event app to schedule meetings with fellow attendees.

• Access to the app will be provided 2 weeks prior to the event for attendees and 3 weeks ahead for event partners.

2.30-2.50 – Meeting 1

2.55-3.15 – Meeting 2

3.20-3.40 – Meeting 3

3.45-4.05 – Meeting 4

4.10-4.30 – Meeting 5

4.35-4.55 – Meeting 6 

 

Daniel Kolb

Direct Investment
Athos Service Family Office

Daniel Kolb

Direct Investment
Athos Service Family Office

Daniel Kolb

Direct Investment
Athos Service Family Office

Are you marketing to a myth?

Designed to give founders a cheat sheet for defining their true customer and where revenue can truly be generated.

This session decodes emotional drivers, pinpoints effective influencer channels, and helps you leverage in-clinic advocates effectively.

Sharpen your positioning, validate product–market fit, and build traction that converts.

Customer Identification
Marketing Agency

Nail your pitch, protect your ideas, and win investor confidence.

This session breaks down what today’s investors want to see—from deck structure to storytelling flow—so you can command attention, communicate traction, and raise capital with clarity and conviction.

Pitching

We’re flipping the script…. again! After 2024’s sold out success it’s the return of the reverse pitch!

40+ investors, each with a dynamic two-minute pitch detailing their investment criteria, category preferences, stage of interest and what they look for in potential partners.

Following this reverse pitch the meeting scheduler will open to pre-book the afternoons 1-2-1 meetings.

Taking the guess work out of meetings so you can connect smarter and faster. Get ready, get comfortable and let the pitching begin!

Funding

A candid look at the pet industries funding gaps: why early-stage capital is scarce, where investors are placing bets, and how founders are getting creative with capital.

From tapping into angel investors and leveraging crowdfunding platforms to forging creative partnerships, this solutions-oriented session offers founders practical advice for navigating todays funding maze.

Funding
Moderator

Author:

Natalie Marks

Chief Executive Officer
VANE

Dr. Natalie Marks is a small animal veterinarian with over twenty years of clinical experience. She owned the largest animal hospital in Chicago. More recently, she has been the founder and president of MarksDVMConsulting, an educational and strategy consulting firm working with companies of all stages nationally and internationally. She is also on the Executive Committee of VANE, the premier veterinary angel network investor group. VANE currently has 28 portfolio companies and provides direction, connection, and funding to start-ups in the animal health space.

Natalie Marks

Chief Executive Officer
VANE

Dr. Natalie Marks is a small animal veterinarian with over twenty years of clinical experience. She owned the largest animal hospital in Chicago. More recently, she has been the founder and president of MarksDVMConsulting, an educational and strategy consulting firm working with companies of all stages nationally and internationally. She is also on the Executive Committee of VANE, the premier veterinary angel network investor group. VANE currently has 28 portfolio companies and provides direction, connection, and funding to start-ups in the animal health space.

A practical crash course on where the pet industry is headed — and how to play it, tailored for start-ups and investors ready to win.

Cut through the noise with key trends, quirks, risks, and opportunities shaping success in 2030 and ensure understanding of the environment you’re scaling in.

 

The essential guide for building or backing tomorrow’s pet businesses.

Trends
Investment & Scaling

Author:

Candise Goodwin

Founder
Outlier Advisors

Candise Goodwin

Founder
Outlier Advisors

Author:

Bruce Truman

President and Founder
BLT Technology & Innovation Group

Bruce Truman

President and Founder
BLT Technology & Innovation Group