Nutrition remains top priority for pet parents. As attention has increased, so to have expectations. In a market crowded with premium promises and functional claims, leaders face rising pressure to scale trust, margin, and scientific credibility.

Explore what truly drives differentiation on packed shelves and leave with actionable strategies to future-proof portfolios, validate claims, and lead in this high-growth, high-stakes landscape.

Coffee in one hand, discovery in the other. The Pet Connect Pop-Up Shop is open—your first look at the freshest ideas in pet care. From smart tech to bold treats see what everyone will be talking about before it hits the shelves.

With 51% of pet products bought online and 47% in-store, the future isn’t digital or physical—it’s both.

In this fireside chat, discover how leaders are redesigning the pet retail experience to meet evolving consumer expectations.

In a world of smart feeders, personalized health plans, and AI-driven recommendations—who really owns the pet parent relationship?

This panel explores the shifting balance of trust, data, and influence between clinics, platforms, and brands—and what it takes to stay essential in an AI-shaped pet care ecosystem.

Kicking off, a strategic look at the next 20 years of pet business evolution. Not crystal-ball futurism, a data-backed vision of pet care as lifestyle.

As wellness, tech, and retail merge into emotional ecosystems, discover how future brands will shape how pet parents live, feel, and connect. Unlock key growth vectors—and why today’s choices matter.

Selected by the insights team at Pet Connect the Next 25 is comprised of the start and scale up founders to know and watch as they begin to put their print on the pet industry.

This high-promise group poised to disrupt have that special something that breaks through the noise and gains commercial traction. 

We celebrate them on the eve of the summit.