Markets shift. Trends fade. But a brand built for longevity can carry your business through it all. We’ll unpack how strategic brand building can create member experiences that stick, unite internal teams with a shared language, and develop unique IP that no competitor can touch. You’ll see how these principles came to life in Myo’s rebrand and walk away with perspectives for building a brand that’s not just relevant today, but resilient for years to come. 

Fitness spaces are evolving into full-service health hubs, blending movement, recovery, diagnostics, and mental wellness under one roof. This session explores how forward-thinking operators are integrating with healthcare, insurers, and digital health platforms to deliver measurable outcomes and extend healthspan. Walk away with the strategy to reposition your offering as essential infrastructure in the new well-care economy.

Discover how fitness operators can use AI and machine learning to prevent failed payments, reduce involuntary churn, and boost recurring revenue.

What happens when Olympic-level performance science filters into everyday fitness? We’ll explore how recovery tech, nervous system training, and mindset tools from elite athletics are being adapted for broader wellness markets and where the line should be drawn. Walk away with insights on what drives results, what’s scalable, and how to differentiate your brand using tactics once reserved for the top 1%.

This fireside chat will explore how F45’s engineering team has unlocked data and AI to power real business results. We’ll dig into how they’ve modernized their wearable biometrics platform (Lionheart), unlocked rich marketing insights, and leveraged cutting edge analytics and AI in their mobile app. It’s a behind-the-scenes look at what becomes possible when the right technology accelerates the work that matters most.