Onboard to Grow: Pet Acquisition and the Education Opportunity

Pet acquisition is more than a moment—it’s a market maker. From shelters to retail to clinics, this panel explores how embedding early education can combat the misinformation that’s widening the gap between pet parent intention and outcomes.

From TikTok tips to treatment hesitancy, hear from leaders leveraging triage tools, connected platforms, and retail-embedded education to rebuild trust, reassert expert guidance, and drive better compliance and care outcomes in a digital-first world, creating life time customers along the way.